The Halal label is gaining popularity in the Asian cosmetics industry. Targeted at the growing Muslim population, adoption rates are rising. However, there are questions whether it is meeting the growing ethical needs of consumers. The Halal label has been gaining popularity in the cosmetics industry since the Malaysian government introduced the Halal cosmetics standard (MS 2200: 2008) in June 2010. The Halal label is given to cosmetic and personal care products that meet the strict rules o...